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The Nixon Effect: How Nixon's Presidency Changed American Politics
Douglas E. Schoen's The Nixon Effect explores the political legacy of the 37th president in a comprehensive manner that had not been previously examined. It argues that Nixon played a crucial role in shaping postwar American politics, affecting both the Republican and Democratic parties' ideological orientations. His influence pushed both parties to their ideological extremes, contributing to the partisan polarization in Washington today and the division of America into Red and Blue states.
Nixon's impact also led to the evolution of politics as a form of warfare, where political opponents are viewed as enemies. Additionally, his pioneering tactics, such as the identification of the Silent Majority and the Southern Strategy, as well as his launching of the culture war, have continued to shape political communications and strategy.
While acknowledging Nixon's misdeeds, Schoen presents a balanced and serious assessment of the president's importance. The Nixon Effect stands out as the first book to thoroughly explore the full extent of Nixon's influence on American politics.
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